Compliance-First Healthcare Marketing. Reduce risk. Grow with confidence.
Savvy Signature helps regulated health practices navigate AHPRA's advertising requirements — so you can market boldly, legally.
Why healthcare marketing is different — and riskier
Severe Penalties
Up to $60,000 for individuals, $120,000 for corporates per offence
Regulatory Risk
Risk of sanctions, forced ad corrections, or practitioner disciplinary action
Complex Rules
General marketers often overlook nuances: testimonials, title use, evidence standards
Under Australia's National Law, regulated health services have stricter advertising rules than general business.
- Violations can lead to severe penalties
- Risk of sanctions and disciplinary action
- Complex advertising requirements
Our Compliance-First Process
A systematic approach to ensuring your marketing is AHPRA-safe and effective
1. Discovery & Risk Assessment
We audit your current marketing (website, social, ads, promotions) against AHPRA guidelines.
2. Gap Analysis & Recommendations
We map where you might breach (testimonials, overclaims, improper titles) and propose corrections.
3. Compliant Copy & Creative Strategy
Messaging, ad copy, service pages — all created to maximise conversions within the rules.
4. Implementation & Validation
We implement the changes (or assist your team) and validate compliance before launch.
5. Ongoing Monitoring & Updates
We watch for guideline changes and review new marketing materials before you publish.
Core Services
Compliance Audit & Remediation
Full audit of your digital assets (site, ads, social media, offers), identification of non-compliant elements, and action plan to fix them.
Compliant Marketing Campaigns
Campaigns built to work within the guardrails — messaging that persuades but does not exaggerate or mislead.
Regulation Training & Workshops
Tailored training for your team to understand AHPRA's advertising rules and avoid mistakes in future.
Pre-Launch Review & Sign-Offs
Every new ad, landing page, social post can be reviewed by Savvy Signature before going live, to catch issues early.
Start with a Risk-Free Compliance Audit
We'll review 3 key pages (homepage, one service page, one ad or offer) and provide a compliance score & risk report.
What You Get:
- Compliance score & risk report
- Highlight non-compliant claims, testimonials, title misuse
- Evidence gaps identification
- How to fix or restructure safely